Projects
National Beverage Company Promotes New Product, 2023
My Role In This Campaign:
-Identified available target market personas
Utilized A/B testing software to pick the best preforming assets
-Published content across 4 separate regional publications
-Partnered with our syndication partner to publish the content on their platform
-Published display ads to our national publications
-Stayed within allocated budget
-Tracked and monitored performance and provided final reporting.
Introduction of a Hotel Chain to New Region, 2023
My Role In This Campaign:
-Identified available target market personas
-Utilized A/B testing software to pick the best preforming assets
-Published content to our owned and operated sites
-Partnered with our syndication partner to publish the content on their platform
-Published display ads to our national publication
-Stayed within allocated budget
-Tracked and monitored performance and provided final reporting.
Promotion of New Programs for Maryland School, 2023
My Role In This Campaign:
-Identified available target market personas
Utilized A/B testing software to pick the best preforming assets
-Split the demographic into two campaigns
-Published content to our owned and operated sites
-Partnered with our syndication partner to publish the content on their platform
-Published display ads to our national publication
-Stayed within allocated budget
-Tracked and monitored performance and provided final reporting.
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